This text was first featured in Monetary Advisor Journal on Nov 1st, 2022.
Video is undoubtedly probably the most highly effective advertising instruments. Actually, analysis from HubSpot exhibits that 54% of customers wish to see extra video content material from the manufacturers and companies they assist.
And in case you’re a monetary advisor, video can assist you elevate your model and join with shoppers and prospects. Nonetheless, regardless of the various advantages of video advertising, most advisors are intimidated or uncertain of the place to start out.
I’ve compiled this fast information that can assist you recover from your hesitancy and start your video journey.
Why Video Works For Advisors
Advisors can use video on practically all of their advertising channels. In your web site, it supplies a private contact that’s key to your advertising, permitting you to place a face in your firm, construct your model, and make your corporation extra personable.
On social media, it might allow you to stand out from the gang. And in emails and blogs, it might add to your communications by providing an alternate option to interact.
However above all, video lets prospects know who they’ll be working with, which can assist dissipate any hesitations and contribute to them taking motion.
What Instruments Do You Want?
Many advisors imagine you want costly instruments and gear to start out advertising with video. Fortuitously, expertise has turn out to be so superior that most individuals with a smartphone can create high-quality video content material with minimal further price.
Most fashionable telephones, computer systems and net cameras provide workable video high quality. And with a quiet house or a easy microphone, you may document your audio.
Nonetheless, if you wish to enhance your video recording, there are a number of further instruments to think about, together with:
- A tripod to stabilize your telephone if it’s your most popular recording system;
- Acceptable lighting, whether or not from a tool or location; and
- A microphone for higher-quality audio.
In fact, these additional units will not be mandatory. They’ll certainly allow you to create a greater recording, however what’s way more essential is the content material you select to document.
All About Filming
The very first thing you have to to determine is whether or not you wish to make a scripted video or one thing extra spontaneous. At FMG, we suggest ditching the script. We predict that it’s higher to have a guidelines that you simply reference to maintain you on observe whereas recording. You need your movies to really feel as pure as doable. And in lots of circumstances, studying from a script will forestall this. The guidelines, nonetheless, not solely retains you on observe however permits you to converse naturally—as you do in a consumer assembly.
However even with a guidelines to reference, you would possibly really feel unusual chatting with a digital camera, and that would damage the pure really feel. To beat that, you may ask a workforce member to document with you. Have them sit off-camera and ask you questions from the guidelines. Then, converse to them straight as you’d a consumer.
Lastly, you may edit your solutions collectively to create a whole video. Simply make certain every part transitions easily with out the inquiries to provoke it.
Focus On Standard Matters
Monetary advisors have an enormous pool of subjects to select from. All that issues is discovering the precise one. It’s pure to wish to select one thing just a little extra advanced—sophisticated subjects can typically profit from the visuals {that a} video affords. However typically easy is the higher alternative. Complicated movies will doubtless require a extra detailed script and may take longer to document and edit. Consider the period of time you wish to spend and the variety of sources you have got accessible.
Nevertheless it’s essential if you’re protecting your subjects, even in style ones, that you simply add your individual perspective and experience to face out.
To search out in style subjects, we suggest utilizing key phrase instruments particularly for platforms like YouTube. Our favourite is TubeBuddy, which can assist you gauge the searchability of a video subject. Nevertheless it’s not simply in style subjects you’re after. You’ll additionally wish to make movies that spotlight your workforce or enterprise. That’s useful to model constructing. So, don’t restrict your self to simply in style subjects.
The place To Share?
Now that you simply’ve accomplished your video, it is advisable get it on the market and share your masterpiece. The query that can most definitely come up is the place to share it. What’s the finest platform to achieve probably the most traction? With so many various internet hosting websites and social media websites, the selection generally is a little daunting.
One place you may by no means go unsuitable is YouTube. The location makes it straightforward to add and share movies with anybody. Not solely does it make sharing easy, but it surely’s additionally the second-largest search engine, which is able to improve your visibility. Vimeo can be another choice if YouTube isn’t your cup of tea.
Keep in mind, when you’ve uploaded your video, you may simply copy and paste the URL to share in your web site and any social media platform you need. Don’t overthink it—and keep in mind, authenticity trumps perfection. Video provides your viewers an opportunity to know you and your persona. Let that shine and don’t fear about little issues unsuitable with the manufacturing. Like all the things, you’ll get extra comfy and higher with observe, however in case you observe the guidelines on this article, you’ll be off to an awesome begin!
