Welcome everybody! Welcome to the 383rd episode of the Monetary Advisor Success Podcast!
My visitor on at this time’s podcast is Troy Sharpe. Troy is the Founder and CEO of Oak Harvest Monetary Group, an RIA based mostly in Houston, Texas, that oversees roughly $750 million in property below administration for about 1,000 consumer households.
What’s distinctive about Troy, although, is how his agency’s emphasis on driving natural progress via a multi-pronged advertising technique, together with a radio present, in-person seminars, and most substantively and scalably, a YouTube channel, that has allowed the agency to develop its AUM from $85 million to $750 million throughout simply the previous 5 years.
On this episode, we speak in-depth about Troy’s strategy to advertising, from how his agency has constructed a powerful prospect pipeline partially by taking academic subjects he coated in his seminars and turning them into YouTube movies aimed toward his agency’s goal consumer of pre-retirees and retirees, why Troy usually doesn’t concern speedy calls to motion throughout these movies to get prospects, as an alternative preferring to construct belief with viewers over time and offering them a path of breadcrumbs to seek out their means again to the advisory agency after they’re prepared, and the way Troy buildings his advertising efforts into what he characterizes as brief, medium, and long-term advertising initiatives, for which he targets an general ROI of producing 3 instances the {dollars} in new income for each advertising greenback spent.
We additionally discuss how Troy’s agency has employed numerous advertising professionals to enhance the efficiency of its advertising campaigns, how Troy has additionally grown his advisor employees to fulfill the wants of the quickly increasing consumer base, and adopted a 3-advisor pods strategy to make sure shoppers have touchpoints with a number of advisors (and that advisors can focus their work on what they do greatest), and the way Troy created a system for his agency known as the “Retirement Success Plan” that encompasses their strategy to dynamic retirement revenue planning, incorporating each a consumer’s willingness and capability to take danger, after which producing a spending plan that adapts (and that the agency screens) over time.
And make certain to take heed to the tip, the place Troy explains why he believes that his agency’s capability to speak in a jargon-free means that prospects can relate to is what’s actually driving his agency’s progress (throughout all of the in-person, radio, and video channels it markets in the direction of), how Troy discovered endurance and the have to be extra measured when committing to a brand new advertising technique that typically takes 6-12 months to essentially begin to pan out, and the way Troy’s fixed progress focus has typically led to a number of self-doubt over whether or not he was over-investing and nonetheless not attending to the place he needed to be, and the way the e book “The Hole and the Acquire” helped to construct extra appreciation for the way far the agency has already come.
So, whether or not you are fascinated with studying about leveraging YouTube movies to drive consumer progress, how you can measure advertising effectivity and set objectives for the output of promoting spend or how you can handle a quickly rising agency, then we hope you get pleasure from this episode of the Monetary Advisor Success podcast, with Troy Sharpe.
