NAHB’s newest research on client preferences—What House Patrons Actually Need Research*— requested concerning the options and facilities patrons need within the dwelling, but in addition about the kind of group the place they want to stay. The query is essential as a result of the house that efficiently appeals to patrons doesn’t exist in a vacuum—it sits inside a group they consider as totally as the house itself.
Our findings reveal that the perfect group gives three major attributes: comfort, walkability, and a suburban really feel. This conclusion is gleaned from the highest 5 options patrons most need in a group, that are being near retail house (e.g., pharmacy, grocery retailer) (70%), close to a park space (66%), strolling/jogging trails (66%), a walkable group (pathways connecting properties to transportation, purchasing, and so forth.) (65%), and a usually suburban group (64%).
By way of the general location the place patrons would favor to buy a house, 53% want to purchase within the suburbs (both close-in or outlying), a rural space (25%), or the central metropolis (downtown or exterior of it) (23%). The research additionally requested patrons concerning the farthest distance they’re keen to journey one-way from dwelling to work. For the everyday purchaser, that candy spot is 11.3 miles—which isn’t shocking given that almost all report a need to stay within the suburbs.
* What House Patrons Actually Need, 2024 Version sheds mild on the housing preferences of the everyday dwelling purchaser and relies on a nationwide survey of greater than 3,000 current and potential dwelling patrons. Due to the inherent variety in purchaser backgrounds, the research gives granular specificity based mostly on demographic elements resembling technology, geographic location, race/ethnicity, revenue, and value level.
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