On the planet of on-line fundraising, telling an ideal story is the important thing to success. In reality, customising the story part in your JustGiving web page can encourage as much as 65% extra donations!
Discover under how one can share your charity’s story successfully to drive donations.
Begin With the Coronary heart
A profitable fundraising marketing campaign begins with a heartfelt story. Earlier than making a marketing campaign take a second to consider your mission.
Take into consideration your charity’s basic values.
Be open, trustworthy, and private in expressing what your charity exists to do. We all know that real, heartfelt tales can encourage others to behave.
We aren’t all superb writers— and that’s okay!
In case you really feel extra comfy behind or in entrance of the digicam, why not share your charity’s story via a photograph or video?
Channel your interior movie director and document a video that showcases the easiest of your charity. And since an image’s price a thousand phrases, images and illustrations can assist folks visualise your charity’s impression.
Want some inspiration? Listed below are some superior visible tales:
Advance Your Trigger
You could know why your charity’s work is particular, however does your viewers know too? Put your self of their footwear. Consider your self as a journalist or biographer for the organisation.
Try some story threads you may think about exploring:
- Think about nobody has ever heard of your charity earlier than, what’s your function?
- Does the founder have an origin story that deserves to be advised?
- What number of lives have been touched by your charity, and the way?
- Why ought to fundraisers create JustGiving pages in your charity?
- Why ought to donors give to your trigger?
Showcase Your Community
Your charity could also be doing superb issues in your group, however when was the final time you celebrated that success?
Don’t be shy about showcasing the achievements and dedication of your key supporters. Fundraising is a workforce effort!
You’ll be able to even ask stakeholders to share their tales. We advocate teaming up with different fundraisers and constructing your story round your collective efforts.
Not solely will this present nice content material in your community, nevertheless it additionally reminds folks that you simply’re human too.
Want some inspiration? Listed below are some nice examples of wonderful tales written by our fundraisers:
Illustrate Affect
Your story is a chance to encourage your supporters. Folks prefer to know that their contributions of money and time (nevertheless humble) are making a distinction:
- Quote the donation quantity that your charity wants to purchase college provides for a kid in an underprivileged group.
- Share the designs of the brand new animal shelter that’ll be constructed if you happen to hit your donation goal.
- Spotlight what number of timber your environmental charity planted final yr due to a donation.
By breaking down the impression of every donation, you make it clear to your supporters how their generosity can change lives!
Leverage the facility of AI
It takes time to inform an ideal story. To make the storytelling course of easy and efficient, think about using progressive instruments like JustGiving’s Story Enhancer.
This AI-powered writing assistant can assist you craft a refined narrative. Select from totally different tones to match your charity’s model and craft your distinctive story.
Story Enhancer can assist you enhance your story’s formatting and construction, no matter your writing skills could also be. Since launch, we’ve supported almost 5,000 fundraiser tales with Story Enhancer.
Inform Your Story
Crafting impactful narratives is essential for profitable charity fundraising.
By telling private tales, showcasing your fundraising journey, and leveraging instruments like Story Enhancer, you’ll be able to create compelling tales that resonate together with your viewers.
Bear in mind, your story is not only phrases on a web page; it’s the bridge that connects your ardour with the generosity of your supporters.
So, what’s your story?
Create compelling tales with Story Enhancer
Story Enhancer by JustGiving helps fundraisers inform their finest tales and lift extra money for charity with the magic of AI.
Watch this house: Quickly you’ll have the ability to use Story Enhancer for marketing campaign pages too!
