Learn the way e-mail area screening can carry your group’s matching present fundraising to new heights.
Matching presents provide a robust income supply that permits nonprofits to amplify particular person generosity by leveraging company philanthropy. These applications, by which companies match staff’ donations to charitable causes, maintain immense potential for bolstering fundraising and driving progress.
Nonetheless, regardless of the widespread availability of matching present applications, nonprofits usually battle to totally capitalize on this funding channel. Many supporters stay unaware of the chance, and figuring out eligible donors by yourself is usually a time-consuming course of.
Luckily, there are a number of methods organizations can uncover match-eligible presents of their donor base with various ranges of ease. On this information, we’re going to give attention to one specifically: e-mail area screening.
Desk of Contents
By studying this information, you’re already in your solution to figuring out and amassing extra matching presents. Now, let’s dive in to discover the function that e-mail area screening can play on this endeavor.
What’s Electronic mail Area Screening?
As donors give on-line, they’re typically requested to supply an e-mail handle inside a corporation’s donation kind. Whereas some select to share a private e-mail (suppose: addresses ending in gmail.com, yahoo.com, outlook.com, and so on.), others decide to make use of their enterprise emails (e.g., identify@firm.com) to make their presents.
This may be a good way to uncover match-eligible presents utilizing an e-mail area screening course of.
So, how does it work? With regards to uncovering matching presents, e-mail area screening includes a corporation (or a devoted software program resolution it enlists) checking for donations made utilizing company e-mail addresses.
Area screening streamlines the identification of eligible donors utilizing data your supporters are already sharing. Ultimately, it simplifies the matching present course of for donors and maximizes the funds your group collects by the applications.
The Electronic mail Area Screening Course of
The higher your staff understands the e-mail area screening course of, the extra outfitted you’ll be to spice up your group’s matching present income. Check out the next walkthrough to study extra about every stage concerned.
How Electronic mail Area Screening Uncovers Extra Matching Presents
Electronic mail area screening can considerably profit a corporation’s matching present technique. Actually, vetting donations made utilizing a company e-mail handle may end up in tons of recent donors being flagged as matching present eligible. All in all, that results in greater than a 1% enhance in whole income for nonprofits annually.
Let’s see what this implies by the numbers for a number of kinds of organizations:
- Small nonprofits elevating $100,000–$250,000 a 12 months are inclined to see a return of $1,000 to $2,500 from e-mail area screening.
- Medium nonprofits elevating between $250,000 and $1 million a 12 months are inclined to see a return of $2,500 to $10,000 from e-mail area screening.
- Massive nonprofits elevating over $1 million a 12 months are inclined to see a return of $10,000 or extra from e-mail area screening.
However the advantages don’t finish there, both! Along with direct monetary returns, e-mail area screening additionally empowers fundraisers to…
- Study extra concerning the supporters of their networks whereas constructing out more and more well-rounded donor profiles
- Encourage particular person donors to make the most of accessible company matching present alternatives
- Implement tailor-made communications utilizing employment insights gathered from company e-mail addresses
- Maximize fundraising efficiency by streamlining the matching present identification course of
- Allocate assets extra effectively, liberating up employees time to give attention to different helpful fundraising and mission-relevant actions
- Determine a few of their most respected company companions with which they share key audiences
The most effective half is that, with the precise matching present software program, conducting an e-mail area screening requires little to no added effort from a nonprofit’s fundraising staff. By enlisting this technique to uncover extra match-eligible presents, organizations like yours can amplify their influence and obtain their targets extra successfully than ever earlier than.
Different Methods to Determine Matching Present Alternatives
Thus far, we’ve talked so much about e-mail area screening on this information. And whereas it’s a sound technique for organizations trying to give their matching present efforts a lift, it’s definitely not the solely solution to decide donors’ eligibility.
On common, nonprofits report that between 5% and seven% of donors use company e-mail domains when finishing their preliminary presents. So, what are you able to do to complement area screening and have interaction with the remaining portion of your supporter base?
Let’s shortly stroll by another main methods nonprofits can uncover matching presents from inside their networks. Remember that the extra screening mechanisms you enlist, the larger the chance that you just’ll seize each alternative with out letting matches fall astray.
Enlisting a number of identification strategies permits fundraisers to determine as much as 30% extra match-eligible donors.
Supply: https://doublethedonation.com/matching-gift-statistics/
1. Embed an organization search software in your donation kind.
Make it as straightforward as attainable for donors to supply employment data instantly as they provide—even when they decide to not use a company e-mail handle. When a person makes a contribution by your on-line donation kind, guarantee they encounter a discipline the place they’ll enter the identify of the corporate they work for. Even higher can be an auto-completing search software, such because the one powered by Double the Donation!
(P.S. Our firm database search software integrates with practically all main donation platforms and CRMs, making it a seamless alternative to attach the options.)
2. Add an identical present widget to your affirmation display screen.
After donors full their presents, they’ll typically be directed to a affirmation web page in your website. Right here, they need to be thanked for his or her present and supplied with advisable subsequent steps. And once you incorporate an identical present software in your affirmation display screen, donors could have one more probability to provide employment knowledge.
Such a widget permits every donor to shortly seek for their employer’s matching present program by typing within the enterprise identify. If a program from their using firm is discovered, the person might be marked as match-eligible in actual time and inspired to finish an identical present request in your behalf.
3. Enlist e-mail follow-up outreach.
Following a donor’s contribution, ship a personalised follow-up e-mail thanking them for his or her assist and welcoming them to supply their employment data in the event that they haven’t already.
This e-mail also needs to provide directions on how donors can uncover their very own eligibility—corresponding to by reaching out to their firm’s HR division or CSR staff.
4. Think about an employer append service.
Whatever the strategies you utilize to gather employment data and determine match-eligible presents, you’re going to have some gaps in your donor data. And that’s the place a knowledge enhancement service—particularly an employer append—can come in useful.
All you might want to do is companion with a knowledge appends supplier and provide the corporate with the data you may have in your current data. From there, the appending firm conducts a wide range of enrichment processes to enhance every profile with contemporary insights gleaned from a big selection of knowledge sources—together with employment data and matching present eligibility.
5. Conduct a bulk matching present screening.
If you have already got correct and up-to-date employment data in your donors, there’s one other sort of knowledge enhancement service you possibly can take into account. That’s a bulk matching present screening, the place you present an appends supplier along with your donors’ names, the businesses they work for, and different knowledge insights. Then, the appending firm screens your donor profiles towards its database of matching present data and signifies every particular person’s doubtless matching present eligibility.
Wrapping Up
Electronic mail area screening provides nonprofits a useful alternative to uncover extra matching presents and remodel their fundraising endeavors. By using this expertise, organizations like yours can faucet into the huge pool of matching present alternatives offered by company employers.
In doing so, you’ll reap advantages like streamlined identification practices (driving operational effectivity), heightened donor engagement, and elevated income in your mission.
Thinking about studying extra about matching presents and different fundraising methods? Take a look at these advisable assets:
